Adam Mosseri, the head of Instagram, has stated that spending 16 hours a day on the platform constitutes “problematic” usage, rather than addiction. The comments came as Mosseri faced scrutiny regarding the social media giant’s impact on young users.
Addressing Concerns Over Youth Usage
During a recent session where Mosseri was questioned about the effects of Instagram on minors, he addressed the extreme end of user engagement. While acknowledging that prolonged use can be detrimental, he differentiated between excessive engagement and clinical addiction. Mosseri emphasized that such extensive daily use raises concerns about how individuals are spending their time and the potential for it to interfere with other aspects of their lives.
Focus on Healthy Engagement
Mosseri’s remarks suggest a nuanced approach from Instagram’s leadership in discussing user behavior. The company has been under increasing pressure to demonstrate its commitment to user well-being, particularly for its younger demographic. The distinction between “problematic” and “addiction” could be seen as an attempt to frame the issue in a way that allows for intervention and guidance without necessarily labeling all extensive users as clinically addicted. Instagram has previously introduced features aimed at promoting healthier usage habits, such as time management tools and reminders to take breaks.
Ongoing Scrutiny and Platform Responsibility
The ongoing discussions surrounding social media’s influence on mental health and development continue to place platforms like Instagram under a microscope. Mosseri’s statements are part of a broader effort by tech companies to engage with regulators and the public on these critical issues, seeking to balance user engagement with user safety and well-being.


